Spotting a fake Lladro figurine is fairly easy once you know what to look for. Since the beginning, Lladro has stamped the bottoms of their porcelain figurines.

Stamps:

Before purchasing, make sure you can see one of these stamps on the bottom of the figurine.

eBay: Tips for Lladro Sellers

Take good pictures of your Lladro figurine including the bottom stamp. Include the Lladro item number because that is a common search method. Also include the item name, ie "Girl With Calle Lillies" to help searchers find your item. If there was a Certificate of Authenticity, scan or take pictures of it. These tips will help your buyers find you and trust you.

eBay: Tips for Lladro Buyers

Insist on seeing a picture of the stamp before buying the figurine so you can insure it's authentic. A "second" will have the bell logo scraped off to indicate it's status as a less than perfect Lladro figurine. Don't pay top dollar for a second! Check the feedback of the seller to make sure they're a trustworthy vendor of Lladro products  The Lladro website is a great resource for historical information on retired Lladro figurines.